Best Landing Page Builders: Our Top Picks for 2023

Creating a successful landing page requires more than just design skills. It's also important to have the right software that can help you easily build a high-converting page that looks great on both desktop and mobile views… which means you need mobile responsive landing pages. Fortunately, there are many powerful landing page builder tools available that provide an array of features to help you create effective and attractive pages quickly and easily. Here's our list of the best landing page builders available today.

When looking for the right landing page software, there are a few things you need to consider:

1. Drag and Drop Builder: The best landing page builder software must have a drag-and-drop builder feature that allows you to quickly create landing pages with elements where you want them, without any coding experience. Drag-and-drop functionality is more or less standard on all the best landing page builders, and all of the ones on our list include a drag-and-drop editor.

2. Pre-made Templates: The best landing page builders offer lots of high-quality pre-made landing page templates in different styles that you can use to get started. Let's face it – we can't all be graphic designers. If you're in the “I'm not a graphic designer” category like I am, you'll want to start with a professionally designed template to allow you to create stunning landing pages so you can generate more leads.

3. Advanced features: Do you need more than just a landing page? Some landing page builders include email marketing tools, SMS (text) message marketing, postcard marketing, social media management, and more. Sometimes an all-in-one tool can help simplify and streamline your business, and other times an excellent landing page builder is all you need.

4. A/B Testing: Look for landing page builder software that has built-in A/B testing capabilities so you can make data-driven decisions about what works best on your landing pages.

5. Analytics: The software should have advanced analytics so you can track important metrics such as page views, click-through rates, and conversions.

6. Number of landing pages: When shopping for the best landing page software remember you're going to need multiple landing pages. Make sure the solution you choose doesn't limit you too much.

These are just some of the features to look for in the best landing page builder software. With the right software, you can create effective and attractive pages quickly and easily – and start seeing results.

Finding the right landing page builder software is a critical part of building an effective landing page. With so many options available, it's important to take your time and research which one best meets your needs.

Best Landing Page Builders

Here are some of the best landing page builder software tools:

1. Leadpages

This feature-rich platform is designed to help you quickly create and manage high-converting landing pages. It comes with a wide selection of templates, customizable drag & drop elements, and easy integration with popular services like ActiveCampaign, ConvertKit, and GetResponse.

LeadPages was one of the first landing page creators I used when I started my business (OptimizePress was the first), and they have consistently created stunning landing pages that integrate well with all the best email marketing tools (think ActiveCampaign, GetResponse, SendinBlue, ConvertKit, etc)

– Create high-converting landing pages quickly and easily

– Wide selection of templates to choose from

– Customizable drag & drop elements

– Easily integrate with popular services

2. ClickFunnels

Love 'em or hate 'em, ClickFunnels does one thing really well and that's high-converting landing pages. They're in the category of an all-in-one platform so you can run most aspects of your business from inside their system including list building, sales funnels, all aspects of your checkout process (checkout pages, upsells, downsells, order bumps), email marketing and more.

ClickFunnels is a great choice if you haven't already got all the other parts of your marketing funnel in place. It really is comprehensive marketing software.

– Drag and drop interface

– No coding required

– Over 100 templates to choose from

– A/B testing

3. Instapage

This landing page building platform provides a unique drag & drop editor that makes it easy to customize pages without any coding knowledge. It also includes features like A/B testing, real-time analytics, advanced targeting options, and more.

Drag & drop editor makes it easy to customize pages without coding knowledge

– A/B testing for optimizing landing pages

– Real-time analytics for understanding how visitors interact with pages

– Advanced targeting options to reach the right audience

4. Unbounce

This all-in-one landing page builder is popular with marketers and advertisers due to its powerful yet easy-to-use tools. It offers A/B testing, dynamic text replacement, custom HTML/CSS elements, and more. I highly recommend this tool if you're testing designs as their split testing features are the most advanced on our list. It can get expensive and so you may want to test your designs and then move them into your dedicated landing page builder in another unlimited platform.

– All-in-one landing page builder

– Powerful yet easy-to-use tools

– A/B testing for optimizing landing pages

– Dynamic text replacement for personalized messages

– Custom HTML/CSS elements for more flexibility

5. Kartra

Kartra is a powerful and versatile landing page builder that helps you create stunning, high-converting pages for your business. Kartra comes with a comprehensive suite of features and tools to help you build pages quickly, customize them to fit your brand, and optimize them for maximum performance.

With Kartra, you can easily drag and drop elements onto your page, customize the look and feel of your page with the intuitive theme editor, add powerful automation features to increase conversions, and use A/B testing to refine your pages. Kartra also comes with a convenient analytics tool that allows you to track performance metrics and make informed decisions about how to improve your pages.

-Drag and drop page builder: With Kartra, you can quickly and easily create beautiful landing pages with a simple drag and drop system. It allows you to easily add elements such as text, images, videos, buttons, forms, and more.

-Automation tools: Kartra offers powerful automation features with their included email marketing tool that let you set up automated emails, pop-ups, and more to increase conversions.

-A/B testing: Kartra comes with an easy-to-use A/B testing tool that allows you to test different elements of your page and find out which combination of elements works best for improving conversions.

-Analytics: Kartra's analytics tools allow you to track performance metrics and make changes quickly and easily. This helps you optimize your pages for maximum conversions.

-Customization: With Kartra, you can customize the look and feel of your landing page with their intuitive theme editor. You can choose from a large library of templates, or create one from scratch to fit your brand perfectly.

6. Go HighLevel

Go HighLevel is one of my favorite landing page builders because it is easy to use and it has a lot of features. With Go HighLevel, you can easily create beautiful landing pages that convert well. Plus, there are lots of templates to choose from so you can get started quickly. And if you need help, the customer support team is always available to answer your questions.

Go HighLevel is one of the most comprehensive marketing tools on our list as it's not only a. great landing page builder tool that you can use to create unlimited landing pages, they also include hundreds of beautiful landing page templates

– Create beautiful landing page templates that convert well

– Lots of templates to choose from

– Easy to use

– Customer support team available to answer questions

– Ability to create A/B tests

– Built-in analytics tools to track performance

– Optimize pages for mobile devices

– Integrate with other popular marketing tools and platforms

– Secure and reliable hosting services, ensuring your page is always up and running.

– Integration with popular payment gateways like PayPal and Stripe

7. Groove Funnels

GrooveFunnels is a landing page builder that is broken down by features and benefits. You can drag and drop to create your pages, and there are a variety of templates to choose from. Groovefunnels also offers A/B testing so you can see which pages work best for your audience.

– Drag and drop to create your landing pages

– A variety of dedicated landing page templates to choose from

– Offers A/B testing to see what works best for your audience

– Ability to create custom and dynamic landing page formats

– Integrate with other apps and platforms easily

– Automation options for marketing campaigns

– Easy-to-use interface

– Analytics tools to track user engagement

– Built-in SEO optimization capabilities

– Hosting included in the platform

8. Optimizely

This platform provides a number of features designed to optimize the performance of your landing pages. It includes powerful A/B testing tools, a visual editor, and integration with Google Analytics.

– A/B testing to optimize landing pages

– Visual editor for creating custom landing pages without coding knowledge

– Integration with Google Analytics for tracking conversions and traffic

9. GetResponse

This landing page builder makes it easy to create pages in minutes with its intuitive drag & drop editor. It also offers features like customizable forms, ready-made templates, and more.

GetResponse is an easy-to-use landing page builder that makes it simple to create pages within minutes. The platform comes with an intuitive drag & drop editor, so you don't need any coding skills in order to take full advantage of its features.

It also offers a wide range of customizable forms, ready-made templates, and more. You'll even have access to an A/B testing module, so you can track the performance of your pages and identify areas for improvement.

Plus, GetResponse's analytics dashboard gives you an insight into how well your campaigns are doing. With all these features, combined with their solid email marketing automation, GetResponse is an intuitive and powerful landing page builder for businesses of any size.

You can customize forms, design and use ready-made templates, add text, images and videos to your pages, run A/B tests, and track the performance of your campaigns. All in all, GetResponse is a great choice for anyone looking to create high-converting landing pages quickly and easily.

– Drag & drop editor makes it easy to create landing pages in minutes

– Customizable forms for lead capture

– Ready-made templates to get you started quickly

– Split testing to optimize your landing pages

10. ConvertKit

This platform is designed to help marketers create effective landing pages that convert. It includes a number of features such as easy drag & drop editing, customizable forms, and more.

ConvertKit is a landing page builder designed specifically for marketers who are looking to create pages that will convert. The platform includes an intuitive drag & drop editor, so you can quickly and easily build your landing pages with no coding knowledge. It also has customizable forms, allowing you to capture leads with ease.

With ConvertKit, you'll be able to add text, images, and videos to your landing pages, as well as set up split tests in order to determine which versions of your landing pages perform the best. It also has an analytics dashboard so that you can track the performance of your campaigns.

Overall, ConvertKit is a great choice for anyone looking to create effective landing pages that convert. With its easy drag & drop editor and customizable forms, it makes it simple to create high-converting landing pages in no time.

– Drag & drop editor for easy landing page creation

– Customizable forms for lead capture

– Ability to add text, images, and videos to your pages

– Split testing

11. Ontraport

Ontraport is a powerful and intuitive landing page builder that makes it easy to create high-converting pages quickly and easily. With its drag-and-drop interface, users can effortlessly customize their pages with images, text, buttons, videos, and more.

Ontraport provides users with an extensive library of pre-built templates to get them started, and they can also create custom designs from scratch. Additionally, Ontraport offers A/B testing capabilities, which allow users to test different versions of their landing pages and optimize for maximum conversions. With its user-friendly features and powerful analytics tools, Ontraport is perfect for building effective landing pages that drive customer engagement and lead generation.

– Easy-to-use drag-and-drop interface

– Extensive library of pre-built templates

– Create custom designs from scratch

– A/B testing capabilities

– Powerful analytics tools

– Optimize for maximum conversions

– Drive customer engagement and lead generation

WordPress Landing Page Builders

WordPress landing page builders have revolutionized the way landing pages are created, allowing for a less expensive process that is incredibly user-friendly. However, if you don't already have a WordPress site or aren't familiar with the platform, you may find the learning curve to steep.

That said, many people love WordPress landing page builders. That’s why we’ve broken down the best WordPress landing page builders separately.

1. Thrive Suite

Thrive Suite is a popular WordPress landing page builder that allows users to create professional-looking, tailored pages with ease. It provides an easy-to-use drag-and-drop page builder, allowing you to put together the perfect page quickly and easily. The suite also offers pre-built blocks, which makes it even easier to customize your landing page. Plus, you can use the Thrive Suite A/B testing tools to test different page variations and see which versions are performing better.

– Drag and drop page builder makes it easy to create pages quickly

– Pre-built blocks make customizing your landing page even easier

– A/B testing tools help you see which versions of your landing page are performing better

– Easily add your own styling and design

– Quickly optimize pages for SEO

– Compatible with all modern WordPress themes and plugins

– Create unlimited landing pages with a single membership.

– Easy integration with email providers like ActiveCampaign, Aweber, and ConvertKit.

– Comprehensive analytics help you track page performance

2. Elementor

Elementor is one of the most popular WordPress landing page builders on the market. It makes it easy to create beautiful, high-converting pages with just a few clicks. You can customize columns, add content blocks, or even embed videos and other media right into your landing page. Plus, Elementor also includes a number of powerful widgets that can be added to your page with ease.

– Elementor is one of the most popular WordPress landing page builders on the market.

– It makes it easy to create beautiful, high-converting pages with just a few clicks.

– You can customize columns, add content blocks, or even embed videos and other media right into your landing page.

– Plus, Elementor also includes a number of powerful widgets that can be added to your page with ease.

– It is highly customizable, allowing you to customize the look and feel of your landing page with ease.

– You can also add custom HTML, CSS, and JavaScript if needed for more advanced customization options.

3. Beaver Builder

Beaver Builder is another great WordPress landing page builder that comes with plenty of features to help you create a stunning page in no time. It is highly customizable, allowing you to customize the look and feel of your landing page with ease. Plus, it also includes a drag-and-drop module builder that makes building complex pages a breeze. You can also add custom HTML, CSS, and JavaScript if needed for more advanced customization options.

– Highly customizable

– Drag and drop module builder

– Add custom HTML, CSS, and JavaScript

– Comes with plenty of features

4. CartFlows

CartFlows is another popular WordPress landing page builder that makes it incredibly easy to create highly-converting sales funnels. It includes a powerful drag-and-drop editor that allows you to quickly customize the look and feel of your page. You can also add custom scripts, opt-in forms, checkout forms, membership areas, and more with ease. Plus, CartFlows integrates with WooCommerce (which is one of the most popular WordPress payment platforms) for added convenience.

– CartFlows is a popular WordPress landing page builder that makes it easy to create highly-converting sales funnels.

– It includes a powerful drag-and-drop editor that allows you to quickly customize the look and feel of your page.

– You can also add custom scripts, opt-in forms, checkout forms, membership areas, and more with ease.

– Plus, CartFlows integrates with WooCommerce (which is one of the most popular WordPress payment platforms) for added convenience.

5. OptimizePress

OptimizePress is one of the OG WordPress landing page builders… I actually launched my first course using OptimizePress! It offers users an easy and affordable way to create beautiful, high-converting pages.

With OptimizePress, you can customize the look and feel of your page with its drag-and-drop editing capabilities. You can also add custom scripts, opt-in forms, checkout forms, video backgrounds, and more with ease. Plus, it also includes features such as A/B testing, split testing, and analytics to help you identify which page variations are performing better.

-Easy to use

-Affordable

-Powerful drag-and-drop editor

-Customizable

-Integrates with popular payment gateways

By using any of these top landing page builder software tools, you can easily create and manage high-converting landing pages that will attract more leads and customers. All of these platforms offer free trials so you can try them out before committing to a plan. Be sure to weigh the features of each platform against your goals and budget, so that you can find the best software for creating

What is a landing page builder?

Landing page builders are a type of software created to help businesses create, design, and manage their own custom landing pages. By using drag & drop editors and templates, marketers are able to quickly build high-converting landing pages for campaigns or promotions without having any coding knowledge. The best landing page builder software also includes analytics and A/B testing capabilities, and landing pages designed by professional graphic designers. Choosing the right landing page tool will give you all the features you need to collect leads without the steep learning curve

FAQ

What are swipe pages?

Swipe pages are pre-built templates that allow you to quickly create and populate landing pages for your campaigns. They include the basic elements of a landing page – headline, images, copy, and call-to-action buttons – and provide an easy way to get started with a new page. Swipe pages are perfect for busy marketers who don’t have the time to create their own pages from scratch.

What is A/B testing?

A/B testing (also known as split testing) is a method of comparing two versions of a web page or landing page to determine which one performs better. It’s typically done by randomly sending half of your visitors to variant A and the other half to variant B. You can then track conversion rates, or other metrics, to determine which page works better. This information is used to optimize your landing pages for maximum effectiveness.

Do I need coding knowledge to use a landing page builder?

No, you don't need coding knowledge in order to use a landing page builder. Most builders offer drag-and-drop editors and pre-built templates so that you don't have to write any code yourself. However, if you're looking for more advanced features like custom scripts or integrations with payment gateways, then it would be helpful to have some coding knowledge.

What is a good free landing page creator?

Elementor is a great free landing page creator that offers an intuitive drag-and-drop editor, hundreds of templates to choose from, and advanced features like animations and custom scripts. It's also one of the most popular WordPress plugins with over 5 million active installs. Other good free options include Leadpages, Unbounce, and Instapage.

Why should I choose an all-in-one solution?

An all-in-one landing page builder solution is the best choice for businesses who want to create and manage multiple pages without having to learn multiple tools. All-in-one solutions often come with features like analytics, A/B testing, split testing, and additional customization options. They also typically provide templates that are optimized for different devices and screen sizes, so you can create a landing page that looks great on any device. Plus, all-in-one solutions often integrate with other marketing technologies, making it easy to sync your data and track success across multiple channels.

What are drag-and-drop builders?

Drag and drop builders are a type of landing page builder software that allow users to quickly create pages using preset elements. They often come with an intuitive user interface that makes it easy to drag & drop elements into place, add images or text, customize colors and fonts, and more.

How do I generate leads?

Generating leads requires the use of effective landing pages. Make sure your page includes a clear and concise headline, convincing images or videos, straightforward copy, and an easy-to-find call-to-action button. Once you have this setup, optimize your page with analytics and A/B testing to ensure maximum effectiveness. Additionally, consider adding lead capture forms and social media sharing buttons to your page. Finally, make sure you’re driving traffic to your landing page with promotional campaigns on email, search engine results pages (SERPs), and other digital channels.

How do I build landing pages if I'm not a designer?

The good news is that you don’t have to be a professional designer in order to create effective landing pages. Most landing page builders come with drag and drop editors and pre-made templates, so it's easy to get started without any design experience.

How do I make sure I have mobile landing pages?

Most modern landing page builders come with templates that are optimized for mobile devices. Be sure to test your pages on multiple devices (desktop, tablet, phone) before launching your landing pages publicly. That way, you can make sure your pages look great and function properly no matter where visitors access them from.