Updated Nov 27, 2022

Ontraport Tutorial: How to Use Ontraport Landing Pages to Grow Your List

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In today's Ontraport tutorial, you'll learn how to create a great-looking lead capture page using Ontrapages.

This post is part of our List-Building training series:

Why Use Ontrapages?

Ontrapages is Ontraport's landing page solution. It comes built in with every Ontraport account so if you're an Ontraport user there's really no need for external software like LeadPages or ClickFunnels.

If you're not an Ontraport user, you can grab a free Ontrapages account and give them a try. (Yes, it's actually free, no credit card required… just don't blame me if you fall in love and want to go all the way with Ontraport 😉 )

NOTE: Ontraport integrates with both LeadPages and ClickFunnels, as well as most other landing page software so you can use those services alongside Ontraport if you want to. 

What's awesome about using Ontraport's in-house landing pages is their ultra-tight integration with your entire system… leads that come in through an Ontraport page can be tracked based on their behavior, allowing you to run automated campaigns (email, SMS text, or postcard) based on visits to your site and trigger cart abandon sequences to recover lost sales.

This can be accomplished with some external integrations, but it requires some knowledge of HTML and it's definitely not as reliable and requires an extra step on every single page you create. Not ideal and easy to forget when you're flying by the seat of your pants like most of us in digital marketing 😉

Take Advantage of Ontraport's Personal URL (PURL) System

PURLs are customized links that include each prospect's name, and they're proven to increase clicks and engagement. Better yet, using PURLs allows us to positively identify each visitor so you can personalize the pages they visit after the click.

Ontraport PURL
Example Ontraport PURL

These can help make a memorable impact with your marketing by customizing your emails, landing pages, postcards, and SMS messages to each specific recipient with personalized URLs (PURLs). 

All of this adds up to a powerful system personalizes the experience and helps you communicate even better with your subscribers… a big plus in my books!

If you're not an Ontraport user, but are curious to give Ontrapages a try, sign up for a free account.

Click Here to Get Your Free Ontrapages Account

Ontraport Landing Pages

What is a landing page and why are they important for your business

A landing page is an essential component of any successful online business. It is a web-based tool that allows you to create web pages with simple links, forms, and other features that help customers interact with your business' site quickly and efficiently. It also serves as a gateway for visitors to learn more about your company, products, and services.

By creating an effective landing page, businesses can increase customer engagement and loyalty, helping them convert more leads into paying customers. Landing pages are also valuable for retaining customers with targeted offers or incentives. This process helps to build a personal relationship between the customer and the company as well as increase brand visibility.

For example, if created strategically, a landing page can direct readers not just to make a purchase but also to sign up for email newsletters or join a community forum dedicated to discussing the business's products and services. By adopting landing pages into your marketing strategy, you will be able to effectively reach current and potential customers while at the same time leveraging advanced SEO tactics that promote your business organically online.

In addition to their many advantages in marketing campaigns, Ontraport's landing pages are easy-to-use intuitive tools with plenty of customization options making them one of the most popular choices when it comes to website-building solutions for businesses.

Ultimately, having an optimized high-functioning landing page could be just what your business needs if you want your website to become both user-friendly and successful in reaching its full potential in the digital marketplace.

How to Create a Landing Page in Ontraport

If you're looking to create a powerful and effective landing page in Ontraport, the first step is to decide what type of page you want. Do you need an email opt-in page? A sales or signup page? Or just a static, informative page? Once you know what sort of page you need, it's time to head over to the Landing Page Builder.

Here, you have access to dozens of customizable templates for any purpose. Just add your own text, images, and video content, and tweak the styling until it looks just right. In addition, Ontraport allows for full A/B testing on any live landing pages so that you can easily compare two versions and see which performs best. Lastly, make sure you create a thank-you page that appears after someone submits their information on your landing page.

This helps reassure visitors that their action was successful as well as increase trust with returning visitors. With these steps in mind and Ontraport's user-friendly interface by your side, creating a stunning and highly functional landing page is simple and straightforward.

The Different Types of Landing Pages You Can Create in Ontraport

For marketers and businesses that rely on leads, having the means to quickly create attractive and effective landing pages is crucial. Fortunately, Ontraport provides users with a powerful suite of tools for creating high-converting landing pages.

When it comes to landing page types, Ontraport offers a wide variety of options. Standalone Landing Pages allow the user to build customized designs with drag-and-drop editing tools. These are ideal when you want an independent page with its own design and branding elements. Gallery Landing Pages are perfect for when you need a quickly-built overview page to display multiple products or services at once.

With just a few clicks, you can build template-based pages that showcase your products perfectly. On top of these basic types, Ontraport also features Popup Forms which can be used to capture leads quickly on any existing webpage. Additionally, Ontraport's deep integration with WordPress sites makes it easy for users to unlock the power of their blogs in order to maximize conversions from lead generation campaigns.

No matter what type of landing page you need, rest assured that Ontraport has you covered. With its comprehensive feature set tailored for online marketing needs, it's no wonder why so many businesses trust Ontraport for their landing page creation needs.

Tips for creating high-converting landing pages in Ontraport

Landing pages play an important role in any marketing funnel, as they're the first chance you have to make an impression on potential customers and convert them into leads. If you use Ontraport for your business, it's relatively straightforward to create effective landing pages.

Start by understanding what you want visitors to do when they land on your page – make this action obvious with a single call-to-action button or signup form. Make sure the copy is concise and persuasive, and only include enough information to get someone interested without cluttering up the page.

Good visuals are also essential; images create visual interest and help convey your message quickly – I recommend Canva for your graphics. Finally, think about how you want someone to respond after they complete their action; if they sign up, consider offering a discount code or thank-you page immediately afterward. By following these tips, you can create high-converting landing pages using Ontraport.

Examples of Successful Ontraport Landing Pages

An effective landing page is essential for converting visitors into customers. It helps to ensure that your audience gets the right message, which can lead to greater engagement and more conversions.

For business owners who use Ontraport as their marketing automation system, designing a great landing page is even more important. Here are some examples of what's possible with Ontraport's landing page created in Ontraport pages (Ontrapages) that you can use as inspiration when creating your own landing page.

First, here is one of my own landing pages, which features an easy-to-navigate interface full of helpful information and tools for businesses to use in creating their own landing page.

I've always found ClickFunnels pages convert well but prefer having everything inside one software – so I've recreated a bit of a ClickFunnels feel to maximize conversions.

Additionally, Boss Mom takes advantage of the powerful color scheme capabilities within Ontraport by including a bright and eye-catching page that leads potential clients to their Nurture to Convert program (which is amazing, you should join!).

Finally, this Ontraport landing page does a great job with a faux two-step checkout made popular by ThriveCart.

All of these examples showcase different ways that you can make the most out of your Ontraport pages when it comes to crafting a great landing page for potential customers. With these ideas in mind, you'll be well on your way toward success with your Ontraport account!

Landing pages are an important part of your business. Not only do they help you collect leads and increase conversions, but they also provide a way for you to connect with your audience in a more personal way.

By creating high-converting landing pages in Ontraport, you can improve the overall success of your business. Have you tried using Ontraport to create landing pages for your website? What tips would you add to this list?

Rather Build Your Landing Pages in LeadPages?

I've also created a training for you on how to build your optin page in LeadPages

I hope you've enjoyed this series! Please let me know in the comments if you have any questions or have additional tutorials you'd like me to create to help you in your business!


Dawn Marrs Marrs Marketing 2
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