Back when internet marketing was fresh and new, Infusionsoft was the gold standard for marketing automation software. But now it's not the only game in town. If you're looking for alternatives to Infusionsoft (alternatives to Keap), here are a few that might be a better fit for your needs.
What to look for in Alternatives to Infusionsoft
1. Marketing Automation
Look for a system that can help you automate your marketing tasks, so you don't have to manually input data and wait for the results.
2. Customer Relationship Management (CRM)
Find a system that offers built-in CRM software with contact management features to take care of your sales leads such as segmentation, tagging, list building, task management, and keeps track of custom customer data so you can better target leads and customers. You also want to be sure it includes pipeline management so both sales and marketing departments can benefit from it.
3. Website Integration
A good system should be able to integrate with your website, so you use its marketing features to track visitor behavior, optimize for conversions, and collect data about your visitors in order to personalize their experience.
4. Email Marketing Automation
Make sure the platform offers email marketing tools that make it easy to create newsletters and other automated email campaigns. The best email marketing tools will include email tracking (clicks and opens) as well as email templates. Having advanced email marketing capabilities should be a deal breaker.
5. Social Media Integration
If you're using social media platforms to promote your business, make sure the platform has social media marketing features and integrates with the ones you use so that you can track conversations and maximize engagement.
6. Reporting & Analytic Tools
Look for a system that offers robust reporting and analytics tools so that you can better understand your customers, track their behavior, and measure the success of your campaigns.
#1 Alternative to Infusionsoft: Ontraport
If you're looking for the ultimate cost-effective alternative to Infusionsoft, Ontraport is definitely worth considering! Ontraport offers unlimited contacts and works perfectly for small businesses. Plus you'll get top-notch customer support without breaking the bank – a hard combination to come by these days.
Ontraport has everything you need from a marketing automation tool, including email campaigns, lead scoring, and contact segmentation. Ontraport is especially good for small businesses, and medium-sized businesses who want a scalable solution to grow with them.
Ontraport does a great job of automating routine tasks and also facilitates postcard marketing
The built-in campaign management, lead management, and referral program management really make Ontraport shine.
If you're looking for an alternative that won't break the bank – Ontraport is definitely worth your consideration.
Kartra
On the search for cost-effective marketing and product automation? Look no further than Kartra!
It takes all the grunt work off your plate and gives you more time to focus on the important stuff. And not to mention, it's incredibly easy to use!
It's perfect for running a small business for those who aren't comfortable with software – no coding knowledge is needed and the user interface is user-friendly and easy to navigate.
Kartra is a cost-effective solution designed to make digital marketing and e-commerce easier for businesses of all sizes.
This comprehensive platform covers the major aspects of online business launches, such as landing pages and email marketing, as well as more complex options like membership sites and online courses.
One thing to be aware of – Kartra has a very basic CRM – not what I would recommend for large sales teams.
Kartra has a user-friendly interface that allows users to quickly create high-converting campaigns without having any prior coding experience or technical knowledge.
This cost-effective platform also has powerful analytics tools that help users track their results in real time, allowing them to adjust marketing strategies for maximum ROI easily.
Overall, Kartra is an incredibly cost-effective and easy-to-use marketing software that can help businesses dominate their market.
Go HighLevel
Go HighLevel is an all-in-one platform that revolutionizes the way local businesses manage their social media presence. Their cutting-edge software simplifies posting and tracking all of a business's accounts on all the major social media platforms.
User-friendly, intuitive features let business owners customize their workflow, make informed decisions about marketing strategies, and track changes in performance in real time. HighLevel is revolutionizing the way small businesses increase visibility through social media.
Go HighLevel is easy to use and intuitive, making it the perfect alternative for businesses that don't have a lot of time to dedicate to their social media marketing.
And because they offer so many features in one platform, you won't have any trouble finding what works best for your business – no need to waste time or money switching between different tools.
Plus, their flat-fee pricing includes all the basic features you need to run your small business in one platform without worrying about increasing costs.
If you're looking for a super cost-effective alternative to Infusionsoft, Go HighLevel is definitely worth considering!
ClickFunnels
ClickFunnels is the perfect alternative to Infusionsoft for those who are looking for an easy-to-use, cost-effective solution.
ClickFunnels offers a comprehensive suite of marketing automation tools that will help you create high-converting sales funnels quickly and easily, and boost your marketing efforts.
Plus, it comes with a sales funnel drag-and-drop builder so you can create and customize pages with no coding experience needed. Perfect to automate your sales process and boost sales.
ClickFunnels is a great choice for small businesses that want to get up and running quickly without spending too much money upfront. It also offers comprehensive tutorials, so there's plenty of support available if you need help getting started.
All in all, ClickFunnels is an incredibly cost-effective solution that's easy to use and will help any small business succeed. Highly recommended for those who want to get the most bang for their buck!
ActiveCampaign
ActiveCampaign is a highly automated email marketing platform that can help businesses automate their lead generation, sales, and customer service processes. It includes features such as email automation, web tracking, split testing, and CRM functionalities to maximize results from each campaign.
ActiveCampaign is primarily an email marketing tool – so you'll need to pair it with a landing page builder like LeadPages or ThriveSuite to build your list and boost your marketing efforts.
It's a great option for those who want a robust email marketing tool for running their business. Its powerful automation capabilities allow users to easily create automated workflows, which can be adjusted over time to get the best results.
At the higher tiers you get a dedicated account rep who can help learn their CRM software, set up your sales team, and get started with email marketing.
Additionally, their competitive pricing and wide range of features make them a cost-effective solution for any company looking to optimize its marketing strategies.
Overall, ActiveCampaign is an excellent alternative to Infusionsoft and is definitely an email marketing/email automation platform worth considering if you're looking for a cost-effective, user-friendly solution.
Kajabi
Kajabi is an all-in-one platform that can help businesses create and manage their online presence quickly and easily. This powerful solution includes everything from website-building tools to marketing automation features and more.
Kajabi is perfect for businesses of all sizes that want to increase their online visibility. With its built-in marketing tools, users can create stunning websites and landing pages in minutes, and launch powerful campaigns with ease.
Plus, the platform offers an intuitive interface that makes it easy to track performance and optimize campaigns. Kajabi is a great choice for those who want to take their business to the next level without breaking the bank.
Kajabi is best for coaches and course creators.
HubSpot
HubSpot is the perfect alternative for businesses that need an all-in-one suite of marketing tools. It comes with a range of features designed to help you create compelling content, generate leads, manage customer relationships, and more.
The platform also offers powerful analytics tools so you can track performance in real-time and adjust your strategy as needed. Plus, its user-friendly interface makes it easy to get up and running quickly.
All in all, HubSpot is a great choice for those who want a scalable enterprise-level platform that can grow with your business. Keep in mind the costs do add up quickly with Hubspot so be sure to do your research on the aspects that are most important to you to avoid unexpected fees.
They offer a free agile CRM software if you're just getting started and want to try them out.
What is Infusionsoft?
Infusionsoft is a powerful marketing automation platform for small businesses. It helps users create engaging marketing campaigns, capture leads, automate tasks, and track their progress in real-time. With Infusionsoft’s intuitive interface, users can set up complex email sequences with triggers to send out an automated marketing campaign to customers when they meet specific criteria.
Infusionsoft really shines as a sales automation tool. It offers predictive intelligence tools inside of contact management to ensure you reach the right leads at the right time with your email marketing, based on their behavior.
Marketing Automation Platforms
Marketing automation platforms are software solutions that automate marketing processes such as email campaigns, lead generation, and scoring, as well as analytics and reporting. They include campaign management and can run complex marketing campaigns without letting anyone fall through the cracks.
Popular platforms like HubSpot, Marketo, Pardot, and Ontraport offer users the ability to segment contacts, create sophisticated workflows, send automated emails, and track results in real-time
Customer Relationship Management (CRM) Software
Customer relationship management (CRM) is software that helps businesses manage customer relationships. It allows users to store customer information, track customer interactions, and analyze data in order to better understand their customers’ needs and preferences. Popular CRM solutions include Salesforce, Zoho CRM, Infusionsoft, and HubSpot.
Marketing Automation Software
Marketing automation software is a platform that helps businesses automate their marketing and sales team processes. It enables users to create sophisticated campaigns, send automated emails, track customer engagement, and generate leads more efficiently. Infusionsoft alternatives include HubSpot, Marketo, Pardot, and Ontraport.
Sales Automation Software
Sales automation software enables marketers to automate sales processes and follow-up activities. It helps businesses streamline their sales operations, organize their sales teams track customer information and interactions, manage leads more efficiently, and generate insights into customer behavior. Popular sales and marketing tools include Salesforce CRM, Zoho CRM, Microsoft Dynamics 365, and SugarCRM.
Our favorite Infusionsoft Alternative is Ontraport.
It’s a comprehensive platform that allows users to manage customer relationships, create automated campaigns, track customer interaction with their business, and generate leads more efficiently. This powerful software is easy to use, and offers customizable features and intuitive analytics tools that help businesses achieve success in their marketing efforts.
Additionally, Ontraport also provides excellent customer service and detailed tutorials to help users get the most out of the platform.
Overall, Ontraport is a great option for businesses that need an all-in-one solution to market and sell their products more effectively. It combines powerful sales automation tools with marketing automation features to boost customer engagement, generate leads, and increase sales. Plus, its user-friendly and because they have a certification program there are lots of Ontraport Experts available to help you succeed.
FAQ
What is CRM software?
CRM software is a type of software that helps businesses manage customer relationships. It allows users to store customer information, track customer interactions, and analyze data in order to better understand their customers’ needs and preferences.
Why should I include my sales rep in the sales process
Sales representatives are the backbone of any successful business. They’re the ones who help to identify potential customers, build relationships with them, and eventually turn them into loyal customers. Sales reps use a variety of techniques such as cold calling, emailing, and networking to find prospects and convert them into paying customers. Giving them access to your CRM system gives them an easy way to track their leads and sales.
Do most all-in-one marketing systems include project management?
No they don't. You'll want to use something like ClickUp to manage your projects.
Do I need SMS marketing?
When looking at an Infusionsoft alternative for sales and marketing (particularly online marketing) you may find you want to use an SMS marketing automation platform. Of our list, only Ontraport and Go HighLevel have SMS marketing built in.
Do I need landing pages?
When looking at an Infusionsoft alternative I recommend selecting marketing software that has built-in landing pages. Ontraport, Kartra, ClickFunnels, and GoHighLevel are all great options and they all have a free trial so you can try them out.