Updated Nov 25, 2022

ActiveCampaign Review 2022: Is It The Best Email Marketing Tool?

ActiveCampaign is an email marketing software that many businesses use to communicate with their customers. It has a lot of features, but can be a little overwhelming for first-time users. In this ActiveCampaign review, I'm going to give you a rundown of the basics, so you can decide if it's the right tool.

activecampaign review

ActiveCampaign Review

If you're looking for an ActiveCampaign review, you've come to the right place. ActiveCampaign is a popular email marketing software that allows businesses to automate their email marketing campaigns. In this ActiveCampaign review, we'll take a look at the features and benefits of ActiveCampaign, as well as some of the potential drawbacks.

ActiveCampaign offers a wide range of features to help businesses automate their email marketing campaigns. Active campaign automation features include the ability to send automated emails based on subscriber behavior, as well as the ability to create and manage email marketing sequences. ActiveCampaign also offers a wide range of templates and design options to help businesses create beautiful and effective email campaigns.

One of the potential drawbacks of ActiveCampaign is that it can be difficult to use for beginners. Active campaigns interface is not as intuitive as some of the other email marketing software on the market. However, ActiveCampaign does offer a wide range of tutorials and phone support options to help users get started.

Overall, ActiveCampaign is a great option for businesses looking for email marketing software with a wide range of features and options. ActiveCampaign can be a great tool for businesses of all sizes, from small businesses to enterprise companies.

ActiveCampaign Features

Email Marketing

When it comes to ActiveCampaign’s email marketing, you really can’t beat them in terms of email deliverability. This means that your emails are more likely to end up in your contact's inboxes, rather than their spam folder.

Activecampaign email features

Marketing Automation

ActiveActiveCampaign's marketing automation features are some of the best in the business. You can create complex workflows that trigger based on a variety of interactions with your contacts.

Activecampaign automations

CRM & Sales Automation

ActiveCampaign has a great pipeline feature and their contact management is stellar. Plus you can fire rules for each contact based on their interactions with your business so no one falls through the cracks.

Activecampaign crm

Integrations

When it comes to playing nice with your other software, ActiveCampaign offers a lot of integrations with other business tools. This means that you can add ActiveCampaign to your existing workflow, without having to change everything over to a new system.

ActiveCampaign Integrations

ActiveCampaign Pricing

Lite

$29/mo

Per Month – Paid Yearly

Plus

$49/mo

Per Month – Paid Yearly

Professional

$149/mo

Per Month – Paid Yearly

Enterprise

Contact for pricing

ActiveCampaign Pricing

Pros and cons

Pros

  • ActiveCampaign is one of the best email marketing software platforms available, with plans starting at only $9 per month. You'll get access to loads of features with your subscription, so you're guaranteed great value for your money.
  • Additionally, ActiveCampaign has an excellent in-house contact database that includes list and subscriber management, contact profiles, task tracking, lead scoring and interaction history–all built in!
  • Plus, our users absolutely love it–it received a 4.2 out of 5 customer score after testing, tying it for first place as the people's favorite along with GetResponse!

Cons

  • ActiveCampaign is missing a survey builder and transactional email support which could pose problems for some users.
  • Not intuitive – the user interface looks simple at first but once you start digging in it’s easy to get overwhelmed. Mastering ActiveCampaign takes time and patience, so it's not the best choice if you need to quickly create campaigns.
  • Its email templates are basic, so our advice would be to start from scratch rather than utilizing a template.

What is ActiveCampaign and What Does It Do?

ActiveCampaign is an email marketing software that helps businesses automate their customer communication. It has a wide range of features, but can be a little overwhelming for first-time users.

ActiveCampaign is an all-in-one platform that offers a wide range of features for businesses of all sizes. Whether you're just starting out or you're a seasoned pro, ActiveCampaign has something to offer.

What are the benefits of using ActiveCampaign

ActiveCampaign provides a number of benefits for users, including:

  • The ability to automate email marketing processes
  • A wide variety of email templates
  • Analytics and reporting tools to track the success of your marketing campaigns
  • Integrations with a number of third-party applications
  • A free trial for new users

How to use ActiveCampaign for Your Business

ActiveCampaign is a great tool for small businesses. It allows you to manage your contacts, create autoresponders, and track your marketing campaign's performance.

In this ActiveCampaign review, we'll show you how to use ActiveCampaign for your business. We'll walk you through the process of setting up an account, adding contacts, and creating autoresponders. We'll also provide some tips on how to get the most out of ActiveCampaign.

Examples of Businesses that are Using ActiveCampaign Successfully

ActiveCampaign is a CRM software that helps businesses automate their marketing and sales funnel processes. ActiveCampaign has a wide range of features that make it a powerful tool for businesses of all sizes.

Some of the key features that make ActiveCampaign so successful are its ability to segment customers, its automation capabilities, and its robust reporting tools.

ActiveCampaign is used by businesses in a wide range of industries, including e-commerce, education, healthcare, and more.

Some businesses that ActiveCampaign has helped succeed are:

  • E-commerce businesses: ActiveCampaign helps e-commerce businesses automate their marketing and sales processes, making it easier to manage their customer relationships.
  • Education businesses: ActiveCampaign helps education businesses segment their customers and automate their marketing and sales processes. This makes it easier for education businesses to target their marketing efforts and improve their customer relationships.
  • Healthcare businesses: ActiveCampaign helps healthcare businesses automate their marketing and sales processes. This makes it easier for healthcare businesses to manage their customer relationships and improve their sales results.

How to get started with ActiveCampaign

ActiveCampaign is an all-in-one marketing platform that gives you the power to grow your business. With ActiveCampaign, you can create beautiful email campaigns, automate your marketing tasks, and track your results. ActiveCampaign is a great choice for small businesses because it's easy to use and it has a wide range of features. You can get started with ActiveCampaign by creating an account and choosing a plan.

ActiveCampaign offers a free trial so you can try it before you buy it. To get started, create an account and then choose a plan. ActiveCampaign has four plans: the free plan, the Basic plan, the Plus plan, and the Professional plan. ActiveCampaign also offers a Custom plan for enterprise businesses.

Alternatives to ActiveCampaign if you're not sure it's the right tool for you

ActiveCampaign is a great tool for email marketing, but it's not the only one out there. If you're not sure ActiveCampaign is right for you, here are some other options to consider.

There are a few different ActiveCampaign alternatives that you can explore. One option is to use a tool like Ontraport, which offers powerful marketing automation features. Another option is to use a tool like SendinBlue, which is a great choice if you're looking for a cheaper alternative to ActiveCampaign.

ActiveCampaign vs Ontraport

There are a lot of email marketing platforms on the market, but ActiveCampaign and Ontraport are two of the most popular. They both have their pros and cons, so it can be tough to decide which one is right for you.

Here are a few things to consider when choosing between ActiveCampaign and Ontraport:

Price: ActiveCampaign is more affordable on the front end than Ontraport but doesn't have nearly as many features. ActiveCampaign quickly gets more expensive as you grow your list

Features: ActiveCampaign has more features than Ontraport, but Ontraport is more user-friendly.

Ease of use: Both platforms are fairly easy to use, but ActiveCampaign is a little more intuitive.

Customer support: In my personal experience, Ontraport has the best support in the industry. ActiveCampaign has good support but Ontraport will solve your issues faster via chat and live screenshare.

Ultimately, the decision comes down to what’s most important to you. If price is your top priority, and you already handle landing pages with something like ClickFunnels, go with ActiveCampaign. If features are more important, and you want to operate your entire business under one roof, go with Ontraport.

ActiveCampaign vs ConvertKit

Both ActiveCampaign and ConvertKit are great email marketing platforms, but they have different features that may make one better for you than the other.

With ActiveCampaign, you can create autoresponders to automatically send emails based on a customer's behavior, such as clicking a link in an email. You can also create segments of your email list based on demographics like location or age, which allows you to send more relevant content to your subscribers.

ConvertKit offers similar features, such as autoresponders and segments, but doesn't offer the same robust marketing automation features.

If you want something super simple and user-friendly, go with ConvertKit. If you want a beast of marketing automation, go with ActiveCampaign (I think you can tell which one I would personally choose).

ActiveCampaign vs GetResponse

Both ActiveCampaign and GetResponse are great email marketing platforms, but they have different features that may make one better for you than the other.

ActiveCampaign offers more automation features than GetResponse, such as automating email sequences based on customer behavior and creating segments of your list based on demographic information.

GetResponse is a bit simpler than ActiveCampaign and may be a better choice for those who are new to email marketing. It also has a lower price point than ActiveCampaign.

ActiveCampaign vs SendInBlue

Both ActiveCampaign and SendInBlue are excellent email marketing platforms. However, ActiveCampaign is more expensive than SendInBlue, but it offers more features and options.

These two are at the absolute top of the list for email deliverability, with SendinBlue doing slightly better in bench testing. Ultimately, the choice between the two platforms depends on your needs and budget.

If you're on a budget go with SendinBlue, keeping in mind it doesn't integrate with as many third-party tools as ActiveCampaign.

Each of these tools has its own website strengths and weaknesses, so it's important to do your research before choosing one. But if ActiveCampaign doesn't seem like the right fit, one of these other options might be a better choice for you.

FAQS

Is ActiveCampaign a good company?

There are a lot of great things ActiveCampaign does well. They're an affordable, all-in-one marketing platform that offers powerful automations to help businesses grow. ActiveCampaign also has great email deliverability, making it a good choice for companies who rely heavily on email marketing.

Is ActiveCampaign worth the cost?

ActiveCampaign is a great value for the features and best marketing automation tools it offers. If you're looking for an affordable all-in-one marketing solution, ActiveCampaign is definitely worth considering.

What is ActiveCampaign used for?

ActiveCampaign is primarily used for email marketing, but it also offers a suite of other marketing tools, including marketing automation tools, landing pages, and CRM. ActiveCampaign's powerful automation features are one of its biggest selling points.

Is ActiveCampaign like Mailchimp?

ActiveCampaign and Mailchimp are both email marketing platforms, but they offer different features and automation. ActiveCampaign is more expensive than Mailchimp, but it offers more features and sales automation. ActiveCampaign is also a good choice for companies who rely heavily on email marketing due to ActiveCampaign's great email deliverability.

Is ActiveCampaign easy to learn?

Overall, ActiveCampaign is not too difficult to learn. While we wouldn’t call the platform intuitive, ActiveCampaign offers a lot of resources to help users get started, including training videos, webinars, and a knowledge base. However, ActiveCampaign marketing automation can be complex to set up and may require some time to learn.

Who is ActiveCampaign best for?

ActiveCampaign is best for small to medium businesses who are looking for an affordable, all-in-one email marketing platform with powerful ActiveCampaign automation templates features.

How long does it take to learn ActiveCampaign?

That depends on your level of experience with email marketing tool and automation. ActiveCampaign is fairly intuitive if you’ve used similar tools, but learning all the features and advanced marketing automation tools can take some time. ActiveCampaign offers training videos, webinars, and a knowledge base to help users get started.

Can ActiveCampaign be used as CRM?

Yes, ActiveCampaign can be used as a CRM. ActiveCampaign's CRM features include contact management, Lead Scoring, and Deal Tracking. ActiveCampaign's CRM is a great way to keep track of your customers and deals.

Conclusion

I hope you enjoyed this ActiveCampaign review. ActiveCampaign is a great tool for small businesses because it's easy to use and it has a wide range of features. ActiveCampaign is a great choice for businesses in a wide range of industries because it helps them automate their marketing and sales processes. ActiveCampaign is used by businesses in a wide range of industries, including e-commerce, education, healthcare, and more. ActiveCampaign has helped businesses in these industries grow and succeed.

Leave a Comment

Your email address will not be published. Required fields are marked *

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Need Help Automating Your Business?
Book Your FREE 6-Figure Breakthrough Call Today --->

Share
Tweet
Share
Pin
WhatsApp