Updated Dec 8, 2022

ClickFunnels vs Samcart: Which is Better for Your Business?

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When it comes to marketing tools – and online shopping carts especially – online business owners have a lot of options to choose from. But two of the most popular platforms are ClickFunnels and Samcart. So which one is the best for your business? Let's take a look at the pros and cons in this ClickFunnels vs Samcart comparison so you can decide for yourself.

ClickFunnels vs Samcart

What are ClickFunnels and Samcart?

Whether you are an experienced eCommerce business owner or just starting out, the importance of having effective sales funnels in place cannot be understated. ClickFunnels and SamCart are two powerful tools that can help you create highly optimized funnels for your products.

ClickFunnels allows you to easily build complex pages with no coding knowledge required, while SamCart helps to simplify the checkout process so customers can more quickly complete transactions. Both tools offer excellent support and user-friendly interfaces, so even novice users will feel comfortable setting them up and launching their campaigns.

Plus, the combination of ClickFunels' proven landing page templates and SamCard's lightning-fast checkout speeds provide everything you need to quickly create a well-oiled sales funnel for your business. So if you're looking for powerful tools to help increase your online revenues, ClickFunnels and Samcart are definitely worth checking out!

Samcart vs ClickFunnels Features Comparison

Clickfunnels and SamCart are both popular tools used by online businesses of all sizes to help build their online sales processes and sell products online.

When deciding between these two payment platforms, it's important to consider each of their key features.

Clickfunnels offers a flexible set of checkout pages that can be customized easily, enabling businesses to create payment pages that feel personalized for their customers.

They are well known for sales funnel creation, but also offer payment processing capabilities such as integration with payment gateways and payment methods.

SamCart offers a slightly different in its approach; it utilizes ready-made payment pages which are customizable with a few clicks, allowing businesses to begin accepting payments quickly without needing any coding knowledge. It is truly an online shopping cart platform.

Additionally, SamCart places an emphasis on data capture and reporting, providing useful information regarding customer habits to allow a better understanding of where sales are coming from or what the most attractive pricing strategy might be.

When evaluating the pros and cons of Samcart vs ClickFunnels, it’s important to assess each platform based on the needs of the business – whether this is payment processing capabilities, customizable checkout pages, or detailed analytics.

Both Samcart and ClickFunnels offer robust shopping cart pages, but let's dive a little deeper into their features.

Marketing Automation Tools

When comparing Samcart vs Clickfunnels in terms of their marketing automation tools, and marketing automation features, there are several key differences to consider.

Samcart offers a number of features designed to help businesses automate their sales funnel, such as the ability to create custom product pages, set up automated checkout processes, and has a one-click upsell feature.

With its advanced analytics capabilities, businesses can easily track the effectiveness of their marketing campaigns and make necessary adjustments on the fly. It really has everything you would expect from an online shopping cart.

Keep in mind Samcart does one thing very well – checkout pages. You'll still need to incorporate separate email marketing software and landing pages.

On the other hand, Clickfunnels features a range of sales funnel automation tools that are designed to help businesses create highly optimized funnels for their products and maximize conversions.

It allows users inside their ClickFunnels account to design custom pages with no coding knowledge required, as well as customize their checkout page and create email campaigns that deliver targeted messaging to customers.

Both Samcart and ClickFunnels offer exceptional marketing automation capabilities and are designed to help businesses take their online sales process to the next level.

The ultimate decision between Samcart and Clickfunnels often comes down to an individual business' needs – whether it be payment processing capabilities, customizable checkout pages, or detailed analytics.

Email Marketing Tools


Although Samcart does not have a built-in email marketing tool, they do offer a number of integrations with other email marketing platforms. These integrations allow you to create powerful automated email marketing sequences that can help you increase sales and conversions.

Some of our favorite email marketing integrations are ActiveCampaign, ConvertKit, and Ontraport but they support many others including MailChimp and Constant Contact.

That said, they do send emails on your behalf in certain circumstances – examples are receipts or when a recurring payment fails. They can also trigger an email to send from your integrated email marketing platform when someone abandons their cart (but they do not send this email from inside the Samcart platform).


The original ClickFunnels had email marketing built in… kind of. Their Actionetics system needed to be integrated with third-party software like MailGun to work, so it wasn't actually built in.

Because of this tricky integration which required some serious knowledge of email deliverability practices, most people didn't use the Actionetics feature and instead opted to integrate a third-party tool.

Their new ClickFunnels 2.0 platform has email marketing tools built in but the jury is out on how well it performs (we'll keep you updated as we get to test it further).

Their follow-up funnels (unlimited follow-up funnels) and pop-ups are both great features.

Checkout Pages

When it comes to conversion-optimized checkout pages and Samcart is the clear leader in this category. With an easy-to-use drag-and-drop editor you can quickly create high-converting checkout pages that are designed to get your customers to complete the purchase.

What's more, Samcart also allows you to split-test different versions of the same page so that you can keep improving your conversion rates.

ClickFunnels, on the other hand, does have a powerful drag-and-drop page builder but the focus isn't so much on checkout pages… they are primarily a funnel builder. This can be an issue for those who are looking for maximum conversions.

Each platform creates effective checkout pages with mobile-friendly checkout pages. The Samcart checkout platform (checkout pages SamCart) are slightly more user-friendly and look great on mobile right out of the box while a ClickFunnels checkout page may require a little more work.

If what you're looking for is strictly a checkout platform, the checkout pages Samcart creates are hard to beat.

When it comes to general landing page builders – ClickFunnels wins. They also have built-in follow-up funnels with all pricing plans so that's a major plus. They also have pop-ups.

In my opinion, you need both a checkout page and a general sales funnel builder. Their upsell pages, split testing, and chat support is better.

While this category goes to Samcart you should have no trouble getting paying customers with either option.

Affiliate Management

Samcart and ClickFunnels are both popular affiliate management systems. Their affiliate management system has its similarities, but there are also some key differences. In this section, we will compare and contrast the two systems in terms of their affiliate program and affiliate center.

Samcart offers a comprehensive affiliate management system that is designed to make it easy for users to integrate and manage their affiliates. Their affiliate center system has powerful tools such as customizable affiliate links, automated tracking of sales, and the ability to pay out commissions quickly. It also provides an easy way to monitor performance with detailed analytics and reports.

ClickFunnels' affiliate management features, on the other hand, are focused more on helping users to promote their products and services. The affiliate management center system offers a range of features such as custom landing pages/checkout page, an affiliate program with unlimited affiliates, automated follow-up emails, and even the ability to host webinars. It also provides comprehensive reporting tools that allow users to track their performance with ease through their affiliate accounts.

Sales Funnels

When it comes to full-blown sales funnels, ClickFunnels' funnel-building system beats out the very basic funnel-building features of Samcart.

Samcart made famous the “One Page Funnel,” (which was really just a fancy checkout page pretending to be a sales page) but those of us in the online business world know that's a bit of a misnomer as the whole point of a funnel is to take a person through multiple steps of a sales process, which generally isn't done in a single page.

If all you need is a high-converting checkout page for your online business Samcart is a great choice. But if you want to sell products online chances are you're going to need a sales funnel builder to create a true sales funnel. I truly believe you need the ability to create sales pages as there is more to the sales process than just the checkout page.

That's where the ClickFunnels page builder really shines. With all the features you need for building a sales page and a sales funnel, landing pages, and some less basic funnel features like order bumps and popups you really do get a lot more features with ClickFunnels.

Shopping Cart Abandonment

Shopping cart abandonment is a common issue that online stores face. Samcart offers a solution to this problem with its cart abandonment feature.

This feature allows customers to resume their purchase where they left off, even if they do not complete the checkout process.

This can be especially helpful for customers who are interrupted while shopping or who are unsure about how to complete the checkout process.

In order to use this feature you'll need to integrate with third-party email software.

ClickFunnels 2.0, on the other hand, have cart abandonment built in, (the original ClickFunnels didn't but you could set it up using your third-party software if you knew how to do some basic programming).

Both Samcart and ClickFunnels are good at recovering lost revenue from abandoned carts, but if you'd like more control over the checkout process and recovery process then Samcart's cart abandonment feature may be the better option.

Membership Sites & Online Courses

There are a lot of different membership site platforms on the market, and both these platforms are very popular options. They both have their pros and cons, but which one is the best for you?

ClickFunnels is a platform that lets you create a membership funnel very easily as it is an all-in-one platform with marketing automation software built in. Building landing pages, order pages, and upsell pages is easy.

However, membership sites don't look very good – especially on mobile – and they don't include video hosting. And unless you're on the highest level you don't have unlimited funnels or split testing.

Samcart is a little more intuitive when it comes to building your online course thanks to their new built-in course integration. You do need to have their highest pricing plans to get access to all the features like online courses, upsell pages, split testing, and advanced shopping cart features.

However, their upsell pages, order pages, courses, and spit testing are all slightly better than ClickFunnels, especially the courses when it comes to mobile use.

Which platform is right for you depends on a lot of other factors

I wouldn't personally recommend using ClickFunnels for online courses – which is no big deal as they integrate with many other course platforms (mostly via Zapier).

I would recommend Samcart for online courses but only if you've determined they are the right checkout page software for your business.

Comparison and Contrast of Samcart vs ClickFunnels

Samcart and ClickFunnels are two popular digital marketing platforms with similar features, but there are some key differences between the two.

Samcart is primarily focused on selling digital products, while ClickFunnels offers a suite of tools to create entire sales funnels from start to finish.

With Samcart, you can quickly set up a product page, payment gateway, and checkout system by customizing its easy-to-use templates.

On the other hand, ClickFunnels offers greater control over every page of your funnel, so you can tailor each step to your exact specifications.

Additionally, ClickFunnels lets you connect more services than Samcart does, such as A/B testing tools or email marketing systems.

Ultimately, each platform has different core strengths depending on whether your primary focus is offering digital products or creating complex landing page funnels.

Understanding these nuances can help you decide which platform will work better for you. If used strategically, both platforms offer great value and definitely have their place in any digital marketer's repertoire.


ClickFunnels Pricing

ClickFunnels pricing is based on the features and tools you will need for your funnel-building process. Their basic plan starts at $147/month which gives you 1 website, 20 funnels, 3 courses, and up to 10,000 contacts. However, this plan does not include features such as API access which you need to connect to other programs via Zapier. The Funnel Hacker is their highest-tier plan at $297/month and includes everything.

Samcart Pricing

Samcart offers two plans, the Basic Plan at $59/month, Grow Plan at $119/month, and the Scale Plan at $299/month. The basic plan allows you to process payments up to 500 sales per month, while the pro plan is for unlimited sales. Both plans include features such as A/B testing, order bumps, and upsells.

Samcart and ClickFunnels have very similar pricing plans and while Samcart starts off cheaper I would never recommend that tier to anyone as it's missing too many crucial features (like upsells, affiliate program, and abandoned cart recovery).

In my opinion, you need the advanced features offered in the higher tier plans of both companies, which means that ClickFunnels is the better value.

can be great options for anyone looking to create an online course or sell digital products. Understanding the different features of each platform will help you decide which one is better.

Recommendation for Which Platform to Use: SamCart Vs ClickFunnels

Evaluating which platform to use Samcart vs ClickFunnels can be a difficult task. ClickFunnels is a powerful tool for sales funnels, providing users with the ability to easily create attractive pages and maximize conversions.

SamCart, on the other hand, is geared more toward payment processing and facilitates checkout options such as payment plans, discounts, and upsells.

For users who are just starting out with their business or website and don't need extensive payment processing options, ClickFunnels is an ideal choice.

For those hoping to maximize payment options right away or require more features in their payment process, SamCart would be the better option.

Ultimately it comes down to what features are needed most for each individual business in order to determine which program will work best.

Additionally, both platforms have free trials available so users can try them out before committing to one or both of them.

With that being said, it's important to do your research and find the platform that best aligns with your business needs in order to ensure success.

So, which platform is right for you? ClickFunnels or Samcart? In my opinion, if you are just starting out and want an easy way to create high-converting sales funnels, then ClickFunnels is the way to go.

But if you are looking for a more robust platform with more features (like affiliate marketing capabilities), then Samcart may be a better fit for you. Ultimately, it’s up to you to decide which platform works best for your business needs.


In conclusion, when comparing Samcart vs. ClickFunnels, there are some clear differences between the two platforms. Both have their distinct advantages and disadvantages depending on the business needs and budget of the user.

It is important to consider all features and capabilities in order to make an informed decision about which platform is the best choice for you.

Samcart offers an advanced platform with powerful conversion-optimized checkout pages and a wide range of email marketing integrations, while ClickFunnels provides a more budget-friendly option that has some built-in email marketing automation allowing you to keep everything in one place.

Ultimately, it all comes down to the specific needs of your business and what will work best for you. No matter what solution you choose, both Samcart and ClickFunnels are great platforms that can help you take your business to the next level.

Personalized Recommendation

If you are currently using PayPal to process payments and want a more branded, higher converting solution but want to keep all your other third-party software (email marketing, landing page builder, etc) Samcart is an easy yes as it will be a great addition to what you already have.

If you're wanting to manage your entire business from one platform, ClickFunnels is probably the better choice.

That said, you can click here to see our top pick for an all-in-one marketing platform. It includes all the features you need to build and manage your business with ease. Either way, the best way to determine which platform is right for you is to start a free trial today and find out what works best for your business.

Sometimes you just need to get into the platform and navigate around to see what works best for you… it really isn't one size fits all.

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