Ep 14: Preparing Your Business for the Unexpected with Jen Rozenbaum
Being a wedding photographer, my summers are hectic, busy and generally a whirlwind. Of course, "busy" implies that I'm booked and in-demand so it's almost a badge of honor but really just results in being stressed out and potentially letting things slip through the cracks.
Over the past year with Dawn we've been implementing ways to automate certain communications and workflows so there is less on my plate. What has resulted is that even though this summer is even busier than previous ones I'm sailing through it a lot less stressed and with a lot more time to have a social life. Dawn's knowledge of automation and marketing, in general, has been a godsend. She's the secret weapon in my business!
After being unexpectedly diagnosed with breast cancer, Jen realized how important preparing your business for the unexpected was. She surrounded herself with a great support system and automations to get through it.
Jen has her hands in so many pots that making sure there were automations in place to keep it all running smoothly.
Vulnerability and Authenticity Help
When she was unexpectedly diagnosed, she was surprised by how it increased her business in some ways. People rallied around her.
Preparing Your Business for the Unexpected
Jen had started automating before she was diagnosed. A few months before shew as diagnosed, she had launched an online school that allowed her to have supplemental income.
Communication is Vital
Even if it is difficult for you to talk about the trauma or events going on, it is crucial for you to communicate with your clients. You don’t have to go into details, but speaking about it will give you the support you need.
People Will Fall Off
Just let them go! They aren’t the people you need to keep for now.
Outsource What You Don’t Like to Do
Outsource anything that you don’t like to do. Right now! Even when you’re not going through a hardship. Outsource things in your personal life, too.
Have All of the Timesavers
Make sure you have big and small timesavers. Small timesavers like email autoresponders and templates.
Outsource As Soon As Possible
Even if you aren’t able to afford it at first, you need to outsource as soon as you can afford it. It is the only way you can be intentional about your day and stay in your zone of genius.
Get to Know Jennifer Rozenbaum
Jen Rozenbaum embraces her femininity while allowing women to embrace their own. By daring her clients to shed their clothes, they begin to shed their inhibitions. In just five years, Jen has found a burgeoning audience in the intimate photography market. She proves that you can own your world if you live fearlessly, think audaciously and act spontaneously.