Ep 4: What Makes a Great Sales Funnel Pt 1
Being a wedding photographer, my summers are hectic, busy and generally a whirlwind. Of course, "busy" implies that I'm booked and in-demand so it's almost a badge of honor but really just results in being stressed out and potentially letting things slip through the cracks.
Over the past year with Dawn we've been implementing ways to automate certain communications and workflows so there is less on my plate. What has resulted is that even though this summer is even busier than previous ones I'm sailing through it a lot less stressed and with a lot more time to have a social life. Dawn's knowledge of automation and marketing, in general, has been a godsend. She's the secret weapon in my business!
You can build sales funnels anywhere. Your sales funnel builds your business for you while you’re doing other things that are going on in your life – your 9 to 5, raising your babies, etc.
In the last episode, we talked specifically about what goes into a great sales funnel and how important it can be to have an automated sales funnel. (Plus, I totally drop a bomb on another great episode with Tamira Hamilton.)
Guaranteed, you’ve tried to build a sales funnel. You might have given up or tried to skip some steps to create mini funnels and seen your funnels fail. A lot of time, we want to get to the end result so fast. A good sales funnel is like a chain, if there’s a weak link it’s going to fall apart.
1. You need solid ad copy.
You want to have strong, clear, concise ad copy that dials into the pain points of your customer. Your ad copy is the gateway to your business. It has to hook people in.
If your ad copy sucks, your funnel is going to be weak. You want to make sure you pull people in and describe why they need to download.
When in doubt, tell a story. Talk to your audience. Be vulnerable. Make your ad look as least like an ad as possible.
2. You need a headline that hooks.
You really need to dive into the pain point. You want to hook them in with the headline. This is like your email subject line. You want them to open it.
Everything has to be congruent. If your ad copy does not match your opt-in page, people are not going to opt in.
You can figure out if this is the weak link if you are getting
On the other side, if your opt-in rate is 80% or higher, you need to monetize it!
If you have a high bounce rate, you need to take a look at the analytics and the heat map of your page to see where people are clicking. Your headline might not be strong enough.
3. Your lead magnet needs to deliver.
If you mess this part of your funnel up, they’re never going to buy from you. If your lead magnet does not deliver on the promise, they’re not going to trust you ever again.
You give your best information away for free. You should lead them to the promise land with your lead magnet. Then there is one more thing you can do to make their life so much better.
4. Your Thank You page needs a strong call to action.
This is the place where a lot of marketers or would be marketers drop the ball. You can monetize, take them to the next step, bring them to a webinar and deepen the relationship.
We see just a quick “thank you” way too often! This is one of the most powerful places to drop a video of yourself talking and sharing another resource or product.
People won’t know where to go if you don’t guide them. Join us next week as we talk about the final 4 parts of your sales funnel that
Get to Know Tamira Hamilton
Tamira Hamilton is a 27 year veteran of sales and marketing and leadership. She has both a bachelors and Masters degree in marketing and finance in addition to leadership roles at several Fortune 100 companies.
In 2013 she became tired of the rat race as a single mother of two young ladies and decided to trade in her safety net for entrepreneurship.
Tamira developed a very successful online blog and business over the past five years along a personal brand a social media following of 50,000.
Tamira is a Certified Content Marketing Strategist and avid lover of all things social media. She built a successful personal brand online with her blogs and social media presence.
Now she teaches others to do the same with her Influence Booster courses and challenges.
The passion and purpose behind what she does
When she is not building her online brand Tamira loves to spend time with her family, especially grandson Tristan who will be 5 this spring. She also loves nature, traveling and eating tacos.