Updated Nov 15, 2022

GoHighLevel Review: The Swiss Army Knife of Online Marketing

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Are you looking for a way to automate your business and increase sales? A way to build landing pages, build your list, send marketing emails, and text message clients? Or maybe you want to sell an online course, manage your social media, and run an affiliate program? If so, you may have met your match with GoHighLevel. A powerful sales and marketing software with an insane number of features, that combined can help you grow and manage your business more efficiently. In this GoHighLevel review, we will go over the features of GoHighLevel and show you how it can help you grow your business.

Go HighLevel

Whether you’re a beginner or an online marketing veteran, HighLevel includes all the tools you need to build and scale your business.

Dawn Marrs

gohighlevel review logo
Ease of Use


Go HighLevel is a robust marketing CRM with a huge feature set. If you want to run every aspect of your business from a single piece of software, HighLevel is one of the best choices available today.


My Personal Experience with GoHighLevel

When I was first introduced to HighLevel in 2020 it was cool… but not nearly as cool as it is now. I was used to working with mature, enterprise-level CRM software so I kept running into little annoying bugs. Still, it had such a great feature set that I made the decision to jump in with their Agency Unlimited Account ($297/month) to see if it could work for my business.


To be honest, the first thing that got me was the unlimited sub-accounts. For years I'd been spending time convincing clients to use specific platforms… that's an additional expense on top of our fees, and it could really slow down the sale. Now I could just say “this is what we're using and it's included with our done-for-you service for the first 90-days.” That was a game-changer.

The next thing that grabbed my attention was their two-way text messaging feature.

I'd been using SMS text marketing for years, but it was always one way. All of the calendar systems I used had the ability to send but not receive text messages. Turns out people actually reply to these things if you let them, and it's a beautiful way to start a real relationship with a potential client.

I swapped out all my online calendars (which were AcuityScheduling and ScheduleOnce at the time) for GoHighLevel calendars.

Just that one simple change resulted in more sales, simply because I could reply to people who responded to my text message notifications. Turns out that having an actual text message exchange of just one or two messages has a huge effect on show-up rates! And I didn't mind the few extra interactions, because all the text messaging takes place from the app on your phone – so real-time conversations with potential buyers in a format they're super comfortable with.

Moving Landing Pages from ClickFunnels

I'd been using ClickFunnels for a long time… every time I thought about moving away, the thought of rebuilding all those pages was totally overwhelming. So I just kept paying for the account, long after I should have shut it down.

But with GoHighLevel all I had to do was copy and paste the link to my existing pages and they were magically imported with the click of a button – even including any fancy coding I'd had added! So I was able to quickly move all of my landing pages and funnels into one place.

What’s GoHighLevel? – Overview of Go High Level

gohighlevel review logo

GoHighLevel (really just HighLevel for short) is an all-in-one marketing platform that helps businesses automate their marketing tasks, including email marketing, social media campaigns, and website development. It also provides users with analytical tools to track their marketing performance.

In simpler terms, GoHighLevel has a CRM, email marketing autoresponder, sales funnel builder, and social media tools all rolled into one easy-to-use platform.

You can use GoHighLevel to:

  • Automate your marketing tasks
  • Build out a complete sales funnel
  • Process payments
  • Host your online course
  • Build a website with their website builder or WordPress hosting
  • Send marketing emails
  • Create and manage social media campaigns
  • Analyze your marketing performance
  • Send two-way text messages
  • Run an affiliate program

Who is Behind Go High Level – Go Highlevel Founder

Shaun Clark, Founder of HighLevel CRM

Shaun Clark is the founder of HighLevel, a Software as a Service (SaaS) company that specializes in software for SEO and lead generation agencies. Shaun started his career as a software engineer, but he quickly realized that he was more interested in the business side of things. He then transitioned into sales and marketing, where he found his true passion.

After working in various sales and digital marketing space roles, Shaun decided to start his own agency. He saw a need for a white-label agency service that could provide high-level services to businesses without breaking the bank. And so, Go High Level was born.

What Can GoHighLevel Do? – GoHighLevel Review

gohighlevel dashboard

As an all-in-one marketing solution, GoHighLevel offers a suite of features that can help your business succeed. From email marketing and automation to task management and CRM, GoHighLevel has the tools you need to streamline your marketing efforts.

But what exactly can GoHighLevel do? Let’s take a closer look at some of the most popular features:

Email Marketing: With GoHighLevel, you can easily create and send beautiful email campaigns. And with our powerful business automation tools, you can automate your email marketing to save even more time.

Email List Building: HighLevel includes several ways to build your email list, including landing pages, embeddable forms, and surveys.

Task Management: GoHighLevel makes it easy to manage your marketing tasks. With their task management tools, you can easily keep track of your to-do list and stay organized.

Who’s Go HighLevel For – Go Highlevel Review?

Go Highlevel is not for everyone. We’ve compiled a list of who we think will get the most value out of our software. If any of the following apply to you, then Go Highlevel is probably a good fit!

-You’re tired of managing your business on broken systems and spreadsheets

-You’re ready to scale but you don’t have the capacity or knowledge on how to do it efficiently

-You want to systematize and automate your business so you can focus on the things you love

-You’re sick of being reactive and want to start being proactive

-You want to spend less time in meetings and more time taking action

-You want to get better insights into your business so you can make more informed decisions

If you’re ready to get serious about growing your business, then sign up for a free trial of Go Highlevel. We’ll help you take your business to the next level!

Features of GoHighLevel – Whats in the Bag?

Now that we've heard a lot about Go Highlevel, let's take an in-depth look at its features.

1. Go High-Level CRM and Pipeline Management:

Highlevel CRM is the central Hub where you can track your entire business. From sales and marketing to customer success, every support team member has a seat at the table. But that's not all, you can also automate tasks, manage projects, and close deals faster with Highlevel's robust features.

2. GoHighLevel Funnel and Landing Page Builder:

If you do a quick survey, you'll find that the most popular landing pages builders are Unbounce, LeadPages, and Instapage. They're all great tools, but they come with a hefty price tag.

If you're looking for a more affordable option, then you should definitely check out GoHighLevel's Funnel and Landing Page Builder. With this tool, you can easily create an unlimited number of beautiful pages that are optimized for conversions.

3. GoHighLevel Email Marketing:

Another feature worth mentioning is GoHighLevel's email marketing tool. With this tool, you can easily create and send newsletters, promotional emails, and more. Plus, it comes with a built-in email editor so you can design your own templates.

4. GoHighLevel SMS Marketing:

Highlevel offers two-way SMS marketing which is one of the most powerful marketing tools. You can use it to send out mass text messages, appointment reminders, and even coupon codes. SMS marketing is a great way to reach your customers where they're already spending a lot of time – on their phones.

5. Go HighLevel Marketing Automation:

Highlevel takes marketing automation to the next level. With this tool, you can easily flow new leads through a specific path, track your leads, score them, and nurture them until they're ready to buy. Plus, you can automate repetitive tasks like email marketing and social media campaigns.

6. Go HighLevel Membership Sites

In an attempt to be the one-shop-one-stop solution for marketers, Highlevel also offers membership sites. This is a great way to monetize your content and create a recurring revenue stream. Plus, it's a great way to build a community around your brand.

7. Booking and Online Appointment Tools:

If you engage with lots of clients or customers, then you'll be happy to know that Highlevel offers booking and online appointment tools. With this tool, you can easily schedule appointments and take payments online. Their online calendar integrates with both Google Calendars and Outlook Calendars so you never miss an appointment.

8. Gohighlevel Reputation Management:

Reputation management is Highlevel’s way of helping you track what is being said about your brand online. This is a valuable tool because it allows you to monitor your brand’s online presence and quickly respond to any negative reviews. It also provides an easy way to send out review requests to all the places you need them, like Facebook, and Google.

9. Tracking and Analytics:

There’s no marketing campaign or strategy that’s complete without tracking and analytics. With HighLevel, you can track your website traffic, social media engagement, and even conversion rates. Plus, you can segment your leads and customers for more targeted marketing campaigns.

10. Mobile App:

Not necessarily a feature, Gohighlevel has a white-label mobile app that allows you to access your account and manage your marketing campaigns on the go. This is an awesome way to keep up with leads and customers on the go as you can use the two-way text messaging feature directly in the app and never reveal your personal phone number. The app is available for both iOS and Android devices.

11. Go HighLevel Integrations:

Although Highlevel is an all-in-one solution, it also offers integrations with popular third-party tools via Zapier and webhooks (for the techy people out there). This way, you can use the tool that you're already comfortable with and connect it to Highlevel for a seamless experience.

GoHighLevel Pricing – How Much does it Cost?

Agency Starter Account

The Agency Starter plan from Go Highlevel is their cheapest option, offered at $97 per month.

Agency Unlimited Account

With the successful agency owners Unlimited account, agencies can create a unique agency account for each of their clients, making it perfect for larger organizations.

For only $297 per month, you could be an Agency unlimited users account holder! This gives you access to all the features in the Agency Starter account, as well as unlimited sub-accounts and a branded desktop app.

GoHighLevel Pros and Cons

Let's positive and negative aspects of using Go Highlevel.

Go Highlevel Pros:

You can try out all the features for two whole weeks without any strings attached!

  • Templates for funnels, membership sites, emails, and more.
  • HighLevel is cheaper than most other tools.
  • Super advanced marketing automation tool that is integrated
  • Creates unlimited client accounts and has a Whitelabel software option
  • Stripe and PayPal integration

Limitations of Go HighLevel (Cons)

  • You have to manage refunds outside of the system (in Stripe or PayPal)
  • For new users, the number of features can be overwhelming.
  • Up until recently, you had to integrate an external SMTP mailing system (like SendGrid). This has recently been upgraded.
  • Up until recently, you had to integrate your own SMS system (Twilio). This has recently been upgraded.
  • Some features (eg Surveys) require CSS programming to make them look good
  • The learning curve is quite steep, but there are training courses available.

How Does It Compare with Other Tools?


Clickfunnels is the most popular funnel-building software on the market. It’s a great tool for building sales funnels, but it comes with a few limitations. For one, Clickfunnels is a bit more expensive than some of the other options out there. Additionally, Clickfunnels doesn’t have as many features as some of the other tools (like GoHighLevel). ClickFunnels 2.0 just launched but the jury is still out on whether it's going to be a hit or miss.


Ontraport is a very close competitor to GoHighLevel when it comes to basic all-in-one features like sales funnels and email marketing. However, they each shine in their own respective ways. Ontraport has incredibly advanced features for creating complex databases and handles payments in a better way. GoHighLevel has a better funnel and page builder, a built-in calendar system (coming soon to Ontraport), and its two-way text messaging feature is unmatched.


Groovefunnels is another alternative to GoHighLevel. It’s a newer tool, so it doesn’t have all the features of GoHighLevel yet. However, Groovefunnels is less expensive than Clickfunnels, and it has the potential to be a great tool for building sales funnels.


Just like Highlevel, Kartra is an all-in-one business platform. Kartra has everything you need to run your business, including a funnel form builder. However, Kartra is more expensive than HighLevel, Clickfunnels, and Groovefunnels. Additionally, Kartra doesn’t have as many features at its lower tiers as some of the other tools.


LeadPages has a great funnel builder and some advanced features at the higher tiers but it's not an all-in-one solution like the other competitors. So while Leadpages is an excellent page builder, you will still need other software (email marketing software, shopping cart software, course software) to run your business.

Frequently Asked Questions:

GoHighlevel Review – Final Thoughts

Go High level would be a great fit for someone who is looking for an all-in-one business with their own white labeling platform. It’s less expensive than some of the other options out there, and it has a lot of features. If you’re looking for a tool that has everything you need to run your business, Go HighLevel is a great option. However, if you’re looking for a tool that specializes just as a sales funnel builder so you can use it with your existing email marketing tool you might want to consider another option like LeadPages.

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