Updated Nov 18, 2022

Ontraport Review: Features, Pricing – Is It Right for Your Business?

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Ontraport is a comprehensive marketing automation platform that helps small businesses grow by automating their marketing processes. In this Ontraport review, we'll take a look at all the features offered by this tool and see how it compares to other popular marketing automation platforms like Infusionsoft and ActiveCampaign. We'll also discuss the pricing and support options available for Ontraport users.

I’ve been using Ontraport in my business for more than 8 years now, so this review is based on my own personal experience with the software – which has been amazing. So if you're thinking of using Ontraport to automate your marketing, or you're just curious about what it has to offer, read on!

Ontraport Review

Ontraport is one of the most popular marketing automation platforms on the market. Ontraport is a powerful tool that can help you automate your marketing and sales processes. It has a wide range of features, including email marketing, landing pages, CRM, and e-commerce. Ontraport is one of the most popular marketing automation platforms on the market. Ontraport is a powerful tool that can help you automate your email marketing solution and sales processes or CRM solution.

Key Features:

  • Ontraport offers a wide range of features, including email marketing, landing pages, CRM, and e-commerce
  • Ontraport is very user-friendly and easy to use
  • Ontraport integrates with a wide range of third-party applications

Ontraport Pricing


Starting at $29.00 per month


Starting at $99.00 per month


Starting at $149.00 per month


starting at $299.00 per month

Pros and cons


  • Best support in the industry. Since starting with Ontraport in 2014 they have consistently impressed me with their incredible level of customer service. You can be on chat in seconds, or a screenshare support Zoom, usually within an hour.
  • It has a very robust connection with Zapier which means it can be integrated with just about any other app you can think of including online calendars and contract software.
  • Integrates natively with many payment processors and merchant accounts (Stripe, PayPal, 1ShoppingCart, Authorize.net etc) and accounting software (Xero and Quickbooks.
  • They have the best automation builder in the industry, hands down. No one else comes close as of this writing.
  • Ultra customizable – if crafting a truly unique experience and journey for your prospects and clients is important to you, Ontraport may just be your spirit animal. The options for automation and page design are endless.


  • Steep learning curve. This is probably the biggest complaint I hear about Ontraport. But with a system this powerful (the most powerful on the market in my opinion) it’s going to take a minute to find your way around.
  • The HTML templates are still based on their older block technology which is clunky and looks outdated. Hopefully, this gets an overhaul soon.
  • Doesn’t have a built-in calendar system which is crucial for service-based businesses (although this is in beta and scheduled for release in early 2023). It can be integrated with any other calendar system on the market (eg Calendly, AcuityScheduling, Once Hub) but almost every other all-in-one alternative now includes this feature.

What is Ontraport and What Does It Do?

Ontraport is a sales and marketing automation software that helps businesses automate their sales and marketing processes. It includes features such as lead capture, contact management, email marketing, and campaign tracking. Ontraport also offers a CRM platform that helps businesses manage their customer relationships.

How Ontraport Works

Ontraport works by automating the sales and marketing processes of businesses. It includes features such as lead capture, contact management, email marketing, and campaign tracking. Ontraport also offers a CRM platform that helps businesses manage their custom object relationships.

How does Ontraport Compare to Other Email Marketing Platforms?

It's Ontraport's mission to make sure that your marketing efforts are as successful as possible. One way they do this is by providing you with a robust email marketing platform. Ontraport's email marketing features are designed to help you nurture your leads, build relationships, and close more deals.

Ontraport Email Marketing Platform

Ontraport's email marketing platform is one of the most comprehensive on the market. It includes everything you need to create and send beautiful emails, automate your email marketing efforts, and track your results.

Ontraport actually has several email builders:

Simple Mail – is easy to use, and will remind you of sending emails with Gmail or Outlook. It’s designed to look like an email from a friend and has high deliverability rates because it doesn’t include any extra HTML that might trigger a spam filter.

Ontramail –  This is a block-based drag-and-drop interface, with customizable templates, and a wide range of email design options. To be honest, this is one area where Ontraport email isn’t leading the charge, as this builder is rigid and clunky. They overhauled their pages so I’m hoping they’ll do the same with their email builder.

Raw HTML Email – This is exactly what it sounds like, so if you have a template from another email marketing software that you love, you can just drop the code in here. This is also the builder you would use if you wanted to deploy a countdown timer like Deadline Funnel. It’s a great option to have.

Ontraport's email marketing automation is some of the best in the business. Ontraport makes it easy to create complex email marketing sequences and automate your email marketing campaign from start to finish. Ontraport's automation features are designed to help you save time and increase your conversions and I can say from personal experience this is 100% true.

Ontraport’s email marketing deliverability is great with their shared servers, but you can also request a dedicated IP address if you are a large-volume email sender.

Ontraport Pages

Ontraport Pages (or Ontrapages as they call them) is a powerful drag-and-drop landing page builder that helps you create high-converting pages in minutes, without any coding required. With Ontraport Ontrapages, you can quickly and easily create beautiful pages that will convert your visitors into customers. Plus, it integrates with all of the leading email marketing platforms, so you can easily create powerful opt-in forms and landing pages to grow your list and boost your sales.

The page builder has just as much if not more functionality than a regular web page built on BeaverBuilder for example. However, it can take some getting used to as their navigation is different than what you may be used to in Leadpages or Clickfunnels.

Who Should Use Ontraport and Who Should Not

Ontraport is an all-in-one business automation software that is ideal for small businesses and entrepreneurs who want to streamline their operations and grow their businesses. It has tight integration with WordPress thanks to a WordPress plugin called WPFusion so it’s a great option for running the marketing for your existing WordPress course or Membership site.

Ontraport is probably not suited for large ecommerce businesses with a lot of products as they don’t have a stock tracking system and their integration with ecommerce sites like Shopify isn’t great.

What Ontraport does well

Ontraport excels at automating simple business processes and providing users with an easy-to-use platform. Ontraport's visual campaign builder is especially helpful for users who want to create sophisticated marketing campaigns without any coding knowledge. Additionally, Ontraport's CRM features are robust and easy to use, making it a good choice for small businesses that want to manage their customer relationships effectively.

Ontraport Alternatives

Go HighLevel

Go Highlevel is a robust and affordable alternative to Ontraport. It can do almost everything that Ontraport can do in theory, but Ontraport is much better when it comes to advanced automation, and the way they handle payment processing is better. HighLevel has a nicer page builder (similar to ClickFunnels), a built-in calendar, and handles two-way text messaging in a more user-friendly way.


Kartra can do almost everything Ontraport can do as well, but it's not nearly as advanced when it comes to CRM and marketing automation. Kartra has a built-in calendar system and is more user-friendly overall, but you may find you're missing the more advanced features of ONtraport as you scale.


ClickFunnels has traditionally been a page builder, but with the introduction of ClickFunnels 2.0 they say they are an all-in-one marketing system. I love ClickFunnels landing pages but they've been buggy for everything else – I'd wait for them to work the kinks out before jumping in. Also, there are rumours they'll be charging a percentage fee for any payments processed via Stripe which is a non-starter for anyone processing large transactions.

How Much Does Ontraport Cost and Is It Worth the Investment

Ontraport is a cloud-based customer relationship management (CRM) and marketing automation tool designed to help small businesses automate and streamline their sales and marketing processes. Ontraport pricing starts at $83 per month for the Standard plan, which includes unlimited contacts, email campaigns, landings pages, and lead scoring. The Professional plan starts at $249 per month and includes everything in the Standard plan plus additional features such as A/B testing, webinar integration, and API access. Ontraport also offers an Enterprise plan for businesses with more complex needs.

So, how much does Ontraport cost? The answer depends on the specific features and functionality your business needs. Ontraport pricing is based on three main factors: the number of contacts in your database, the number of Ontraport users, and the features and functionality you need.

What I can say from personal experience (and from working with hundreds of Ontraport businesses) is that if you use it to even a fraction of its full capability it will pay for itself many, many times over.

Final thoughts on using Ontraport for your business

Ontraport is a powerful marketing automation tool that can help businesses streamline their marketing and sales efforts. It offers a wide range of features and is suitable for businesses of all sizes.

If you're looking for a tool to help you automate your marketing and sales processes, Ontraport is definitely worth considering. It's easy to use and has a wide range of features that can benefit any small business.


What is Ontraport used for?

Ontraport is used as a CRM tool for sales pipeline and marketing professionals. It helps sales and marketing professionals manage their contacts, deals, and campaigns in one tool.

What is an Ontraport fulfillment list?

Fulfillment lists are a great way to keep track of your contacts and their information. You can create these lists in .csv files and send them to yourself via email at any time. These lists can be used for people who have registered for an event or need an order fulfilled, without needing a packing slip.

Can you build a website with Ontraport?

With Ontraport, you can develop websites and web apps that offer your visitors personalized experiences. With the introduction of their new Dynamic CMS Addons, businesses can use Ontraport to create websites, blogs, customer portals, online courses, directories, and more.

Is Ontraport a marketing automation tool?

Ontraport is not just a marketing automation tool, it's an all-in-one sales and marketing platform. Ontraport provides everything you need to attract, engage and grow your customer base.

How long does Ontraport take to implement?

Ontraport's implementation process is designed to be quick and easy. I’ve been building out complete Ontraport systems for 8 years now and our team will work with you to determine your specific needs and configure Ontraport to meet those needs. The entire process usually takes less than two weeks.

What are Ontraport's core features?

Ontraport's core features include contact management, deal management, task management, email marketing campaign platform management, and automation.

How much does Ontraport cost?

Ontraport's price plans start at $79 per month for the Basic plan and go up to $499 per month for the Enterprise plan. There is also a 14-day free trial available.

What are Ontraport's integrations?

Ontraport integrates with a wide range of popular no-code business software tools, including Zapier, Google Suite, Quickbooks, and more.

How is Ontraport different from other CRMs?

Ontraport is different from other CRMs because it is an all-in-one sales and marketing platform. Ontraport provides everything you need to attract, engage and grow your customer base.

What is Ontraport's refund policy?

Ontraport offers a 14-day money-back guarantee on all of its plans. If you're not satisfied with Ontraport for any reason, you can cancel your account within 14 days and receive a full refund.

How do I contact Ontraport support?

Ontraport's customer support team is available via screenshare, chat, and email.

Ontraport Support Hours: 
Monday – Thursday, 6 A.M. – 12 A.M.
Friday, 6 A.M. – 9 P.M.
Saturday & Sunday, 9 A.M. – 9 P.M.

You can also find a wealth of resources on Ontraport's website, including a knowledge base, community forums, and training videos.

What are Ontraport's system requirements?

Ontraport requires an internet connection and a modern web browser – I personally find it works best with Chrome and Firefox, but it also runs well on Explorer and Safari. Ontraport is also compatible with some table devices and on mobile while using their mobile app.


I hope sharing my personal experience as well as Ontraport's features, pricing, and support options were helpful in your Ontraport research. Ontraport is a great choice for online businesses of all sizes who want to streamline their, marketing and sales processes.

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